Case Study | Universal Forest Products

Universal Forest Products, Inc. and the Quest to Prepare Employees for a Plan Elimination




6,800 Benefits-eligible Employees


HMO, PPO, and HDHP with HSA

Thanks to ALEX:

  • 50% increase in HSA enrollments
  • 82% of surveyed employees say they understand their benefits better

The Problem:

After alerting Universal Forest Products, Inc. (UFPI) employees that a popular PPO plan would be phased out over the next three to five years, the benefits team wanted to make sure their employees felt taken care of, informed, and confident during Open Enrollment.

The Plan:

UFPI’s benefits team brought ALEX onboard to help take employee education to the next level AND help each employee understand whether the new HSA plan option would be a good fit for them.

The Outcome:

ALEX helped UFPI communicate with its hard-to-reach population, and inspired a 50% increase in HSA plan enrollments. Along with that enrollment boost, 82% of employees surveyed said that they better understood their benefits after talking to ALEX.
“ALEX gave us the opportunity to offer something fun and engaging to our employees. It helped us get their attention, and we were able to do something a little different than our standard video and written communications.”

Joelle Vander Velde

Benefits Manager; Universal Forest Products, Inc.

“The big success story for us this year is that our HSA enrollment increased by 50%. That was a good win for us.”

Joelle Vander Velde

Benefits Manager; Universal Forest Products, Inc.

“This was a great way to break down how to compare each plan. Thank you for doing this for us!”

Employee; Universal Forest Products, Inc.

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