Case Study | Florida Hospital

Florida Hospital’s Search for Better Benefits Orientations


Health Care


5,500 benefits-eligible employees


PPO and HDHP with HSA

Thanks to ALEX:

  • 88% of surveyed employees say they have a better understanding of their benefits

The Problem:

Florida Hospital’s benefits team was faced with onboarding hundreds of new employees each year, and could see up to 240 new hires in each of their weekly New Employee Experience Sessions. On top of that, while their orientation program lasted three days, the benefits team only had one single hour to cover all of their benefits topics.

The Plan:

The benefits team got ALEX to take some of the onboarding work off of their plates. To encourage new hires to talk to ALEX, they gave live demos during orientations that showed employees where to turn to for an in-depth, customized benefits experience. ALEX also helps employees who may not have had much experience with health insurance ¬–like recent graduates and international employees– understand how Florida Hospital’s HDHP with HSA works.

The Outcome:

After talking to ALEX, 88% of surveyed Florida Hospital employees said that they had a better understanding of their benefits.

“ALEX brings a personal touch to something people may only think about once a year. Going through your benefits isn’t fun—it’s not exciting— but ALEX gets people’s attention and keeps it.”

Mike O’Lenick

Director of Internal Communications; Florida Hospital

“I really like how ALEX gives me a better understanding on what benefits to choose. It’s on a more simple level verses reading the benefits and missing something.”

Employee; Florida Hospital

“When we were using PowerPoint to explain everything, employees’ eyes would just glaze over, and our surveys showed they thought the benefits topic was too complicated and took too much time.”

Susan Hoover

Director of Benefits and People Systems; Florida Hospital

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