Case Study | Extra Space Storage

Extra Space Storage Reaches Their Hard-to-Reach Workforce




3,100 Benefits-eligible Employees


PPO (2) and HDHP with HSA (2)

Thanks to ALEX:

  • 85% of surveyed employees say they have a better understanding of their benefits
  • HDHP enrollments more than doubled from the previous year.

The Problem:

The Extra Space Storage benefits team wanted to convince its very hard-to-reach workforce (3,100 employees in more than 1,400 locations) to take up one of its HDHP options. They couldn’t get everybody in a room for a meeting, nor could they rely on email, since most of their employees don’t use it.

The Plan:

Extra Space Storage relied on ALEX to present a consistent and engaging benefits message to everyone in the company. On top of that, their benefits team used every communication tool available—from emails and newsletters to webinars and in-person discussions with regional managers—to make sure every employee knew about the tool.

The Outcome:

HDHP enrollments increased from 30% to 65%, and employees loved using ALEX (8,197 visits for 3,100 employees).

“Before ALEX, our employees approached open enrollment passively. They weren’t taking the time to really educate themselves on the plan design. They just said, ‘Well, this is what I’ve always done, so I’ll just keep doing this…. Without ALEX, we never would have been able to double our HDHP enrollment. ALEX was the voice of our open enrollment, and opened everybody’s eyes to what open enrollment is.’”

Debra Gomez

Total Rewards Benefits Senior Manager

“ALEX makes what could be a difficult time in selecting insurance so much easier. Thank you, ALEX.”

Employee; Extra Space Storage

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