Case Study | American Eagle Outfitters

American Eagle Outfitters




6,200 benefits-eligible employees (4,225 benefits-eligible retail associates)


PPO, HRA, HSA (Only available to exempt employees)

Thanks to ALEX:

  • ALEX helps AEO get the same benefits message to all of their employees across the country.
  • 99% of surveyed AEO visitors found the medical insurance module to be “Extremely,” “Very,” or “Somewhat” helpful, and open-ended comments from employees included rave reviews.

Background & Testimonial

American Eagle Outfitters’ (AEO) three-person benefits team has its hands full when it comes to benefits communication. The Pittsburgh-based trio is in charge of reaching 4,225 full-time retail associates in 1,066 stores across the United States, PLUS full-time employees working in corporate offices and distribution centers.

“Our store population is relatively young. If they’re not still jumping on their parents’ coverage, they’re applying for benefit coverage for the very first time. They don’t know what out-of-pocket maximums are, or what a deductible is, or why they should choose Plan A or Plan B or Plan C.”

Anthony Jarusinski

Senior Benefits Coordinator, American Eagle Outfitters

“For us, having ALEX is like being able to send a benefits specialist to each of our associates and their families. ALEX is user friendly, interactive, and fun. And with ALEX, our associates don’t have to flip through 30 pages of a printed benefits packet to find out what they need to know.”

Anthony Jarusinski

Senior Benefits Coordinator, American Eagle Outfitters

“As a person enrolling in benefits for the first time, it was extremely helpful to have such an awesome tool to guide me through the process. Thanks, AEO and ALEX!”

Employee, American Eagle Outfitters.”

Request an ALEX demo
View more ALEX case studies