Case Study | Adobe

Adobe’s Employees Hop on the HDHP/HSA Train




7,000 US-based employees



Thanks to ALEX:

  • 98% of surveyed employees found ALEX’s medical insurance module to be helpful.
  • 62% of the workforce took up the new HDHP/HSA

The Problem:

Many Adobe employees were overpaying for insurance, and reluctant to consider other, more affordable options.

The Plan:

Adobe knew they couldn’t rely on plan design changes alone to move their employees to the HDHP. Instead, they turned to ALEX to provide employees with the kind of guidance and decision support that would let them see the value of enrolling in the HSA plan for themselves.

The Outcome:

A whopping 62% of the workforce took up the new HDHP/HSA plan, far exceeding Adobe’s migration goals.

“For years we’ve been trying to get employees out of the PPO with cost increases, to no avail. [Because of ALEX,] so many employees left our PPO plans and migrated over to the HSA. It’s amazing.”

Rosemary Ariada-Keiper

Senior Director of Rewards, Adobe Systems

“Please keep this service! This was extremely helpful, and made me comfortable with the changes. I’m on the PPO and decided to switch to the HDHP after seeing the information presented here. Very easy to understand. Nice job!”

Employee, Adobe Systems

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